Top 10 Eye Cosmetic Brands in the World

Women are the most beautiful and elegant creation of God. During the antiquated times, cosmetics used were completely natural. A cosmetic product disguises flaws, improves appearance, adds definition to facial features and most importantly boosts confidence. Talking of the facial features, I would like to mention that ‘eyes’ play a very important role in adding definition to your face. For that, there is a wide range of eye makeup introduced by some big and famous brands. This article will also help you find the right brand for yourself. There should be absolutely no compromise when it comes to skin care or eye care products, be it in the field of cosmetics.

We have listed the most eye-catching and most popular eye cosmetic brands that succeeded in connecting with every individual and are ideal to make space in every girl’s cosmetic kit. The list has been created on the basis of customer satisfaction reviews’ result!

Top 15 Eye Cosmetic Brands In The World are:



This cosmetic brand is widely used by people with sensitive eyes and skin. The Younique Moodstruck 3D Fiber Lash Mascara has a huge craze among today’s generation. ‘Enjoying the Younique life of living is a guarantee to uplifting, empowering and validating women’- this is what the company claims!


MAC is one of the most authentic brands with more than millions of customers. The long lasting effect of its various products grasps customer’s attention easily.  MAC is also the top choice of many makeup artists and is used in New York Fashion Week every year. ‘Matte’ look is the highlight for MAC.  MAC PRO 88 metallic pearl eye shadow kit is one thing that any woman would love to own!

  • Estee Lauder

Estee Lauder is another brand with a great collection of cosmetic products. Their selection of colors in eye shadow, liners, lipsticks, glosses and even nail polish is out of the ordinary. Most of its cosmetic products promise firmer, smoother, more radiant skin and hydrate even skin tone. This brand falls in the class apart category. The bright eye shadow collection is one of the best sellers.


Maybelline eye makeup cosmetic products are trustworthy and are must-have in every girl’s makeup kit. The Colossal kajal by Maybelline stays smudge free for 12 intense hours and has got 100% customer satisfaction. Its other eye cosmetics include the Kohl kajal, mascara, eye shadow and remover. This is one brand, which is light on the pocket. A teenager or a college-going student can conveniently own Maybelline’s product. The ‘Naked’ eye shadow collection from Maybelline is my recent favorite.


If you are looking for a bold look and if you wish to stand out from the rest of the crowd then Lakme eye care and beauty products are the most level-headed. Lakme Absolute Illuminating Eye Shadow brings out the diva inside you. Lakme 9to5 Eye Quartet – silk route unleashes the ultimate drama within your eyes. The ‘Eyeconic’ range from Lakme was a great hit in the market. Kareena Kapoor sported the colored Kajal look in the best possible way. The products from this brand are like a fascinating blend of time and beauty. Being easy on the pocket, this eye cosmetic brand is definitely worth a try!


Urban Decay provides high-performance products for makeup that seriously lasts for long. The brand has an insane range of shades for serious color junkies. If you are looking for a neutral palette for every look- from bronze to taupe, a robe to smoky, matte to shimmer and everything in between then ‘Naked ultimate basic’ by Urban Decay is something just fit for you. For those who want a look that’s unique, Moondust Eyeshadow Palette is the right choice.


Bare Minerals completely understands every woman’s needs and requirements and hence, they offer a wide range of organic beauty products. Therefore, applying these (100%) natural products will not create an appeal of adding too much makeup on your skin. Its famous eye makeup products include Last line long-wearing eyeliner, Lash domination volumizing Mascara and Primetime eyelid primer. Go natural with Bare Minerals!


A well-known brand, with an outstanding quality. This falls into the elite category of brands. The long wear gel eyeliner duo (in black and brown) will definitely not disappoint you as the finishing is just great.



L‘Oreal Paris is a French cosmetic company, famous for its beauty products. Studio Secrets professional eyeshadow duos- spreads all over lid and contours and highlights every detail. Infallible 24 hr eyeshadow is fade proof and water resistant.

  •  DIOR

This brand speaks for itself! From reputation to quality, it has got it all. The range of eye-liners this brand provides is amazing. The ‘5 Couleurs Couture Colors’ and ‘Effects Eye shadow Palette’ are good to go products from Dior.


Shiseido brings cosmetic products that are long- lasting, ultra smooth, lightweight, lustrous to provide a shimmery effect. It gives a woman a radiant fresh look without creasing. The range of bright eye-shadow shades attracts most of the people. The Shiseido Sheer Eye Zone Corrector (Natural shade) is one great product offered by this brand.


Oriflame is a renowned brand and a leading cosmetic company. The company believes in the power of natural ingredients blended together with scientific support creating the most effective result. VM big crayon- taupe, eye sparkle liner, and gel eyeliner are its most sold out eye cosmetic products.

  •  KIEHL’S

Kiehl’s main target is to reduce fine lines, fatigue, dark circles, puffiness, and dehydration for brighter, healthier looking eyes. Creamy eye treatment with avocados, midnight recovery eye, super multi-corrective eye-opening serum and facial fuel eye de-puffer are some of its products that combat puffiness and dark circles and restore younger looking eyes again.


Revlon’s tender eye cosmetics from kajal to mascara and from eyeliner to eye shadow are great products to enhance a woman’s beauty. Revlon Dramatic Definition Mascara is a smooth and flexible formula that coats lashes for clump-free separation. Revlon Illuminance Cream Shadow with four beautifully coordinated shades blend and layer to give a new look every time.


Motive Cosmetics by Loren Bidinger is a trusted brand in the world of makeup, skin care and body care. It’s an award winning cosmetic brand giving most women a flawless look and an amazing makeover. Its eye cosmetics perk up and brighten up the eye area and make your shadow go on true color. The Motive’s Pressed Eye Shadow is available in Latte, Caviar, antique pink, juicy plum and in many more shades. The make-up stays all day. The price is affordable too.



The Chambor cosmetics are the finest blend of radiant color, soft texture, and skin accentuator. Chambor has never failed in terms of customer satisfaction. The company’s primary goal is developing quality solutions, keeping in mind the requirements of a ‘feminine face’. Chambor Shimmer Eye Liner in metallic mauve is its most demanded eye cosmetic product.


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Arushi Kaushik