Luxury, is the desire of every human being, but only a few are lucky enough to cherish and raise their lifestyle in the Lap of luxury. Luxury goods can be explained in simple terms, goods that are present at the highest end of the market in terms of quality and price. Luxury brand are growing and growing, even the economic market slows down.the sale of Luxury goods have shown an inclination upwards.Growth in the luxury market has led experts to believe that the luxury goods commerce is immune to economic fluctuations, due to it’s sharp growth, in spite of the recession.
The famous, international consulting firm Brain & Company estimated the luxury market to be valued at $274 billion which a huge figure in itself, with a potential to reach an astonishing value of $290 value by 2015. Whilst the luxury market has always been dominated by Louis Vuitton(which continues to be the most valuable luxury brand on a global scale),other potential market leaders are brands like Gucci, Hermes, and Prada which have experienced the most significant growth.
It is believed that Prada and Gucci experienced such high growth in brand value due to an increase in customers Asian , North America and Western Europe regions.
With the expanding world, a lot of Luxury brands have germinated in the market. But to catch the taste of elites and affluent, only few have managed to emerge as the top runner,and the extensive social media and digital marketing activities have given a refreshed approach to these Luxury brands.
Read on to find out the Top 12 World’s Most Powerful Luxury Brands and some of the astonishing facts about them.
12. Ralph Lauren Corporation
Ralph Lauren Corporation is one of the top luxury goods brand in the world today. The brand was started by billionaire fashion designer Ralph Lauren back in 1967,it began with the founding of the Polo Ralph Lauren company. Although Ralph Lauren is now a publicly listed company in the NYSE. Ralph Lauren is best known for his polo clothing line. The company, products are high end men’s, women’s and children’s apparel, accessories, fragrances and home furnishings to customers worldwide. Ralph Lauren Corporation also manages several other high end fashion brands, including Ralph Lauren Black Label, Ralph Lauren Purple Label, Ralph Lauren Blue Label, Lauren Ralph Lauren, Club Monaco, and Chaps. The Polo Sport line was introduced in 1993,it was originally named Polo Ralph Lauren Corporation.The Polo in the name was dropped to reflect the company’s presence in other concepts beyond the Polo line. But the original Polo line remained as the flagship brand of the company. Head quartered in New York, Ralph and lauren’s products are Clothing, Footwear, Fragrances, Housewares and Jewellery.
It was founded by Gianni Versace in 1978, Versace today is the leading international luxury clothing brand and one of the most influential fashion houses in the world. Born December 2, 1946, in Italy, Gianni Versace launched his first clothing line in Milan, Italy, in 1978. In 1989, Versace debuted his first couture collection. He continued to add his fashion empire, expanding into home furnishings and perfumes. Versace earlier client included figures as Madonna, Prices Diana, Elton John, royalty such as Princess Diana and Tina Turner. Versace was famous for glamorous styles, such as producing a range of siren dresses that became his trademark. One of his most famous creations in the black dress held together at the sides by gold safety pins worn by Elizabeth Hurley in 1994, which made Hurley a star.Versace died in 1997, when his company was worth $800 million. After Gianni’s sudden death in 1997 by a spree killer, his sister Donatella Versace took over all the attention and responsibility as a new creative director of the brand. Versace products include Textiles, Apparel
Founded in 1975 by Giorgio Armani and Sergio Galeotti. The international Italian fashion house covers a wide range of products, from haute couture to ready-to-wear clothing items and jewellery to home interiors. Armani is one of the most expensive clothing labels in the world, with their men’s and women’s clothing, accessories, eyewear, cosmetics, and perfumes. The brand is marketed products under several sub-labels, including Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, AX | Armani Exchange, Armani Junior, and Armani/Casa. Designer Giorgio Armani was born on July 11, 1934, in Piacenza, Italy. With his body-conscious yet understated clothing, Giorgio Armani has become one of the most popular names in fashion. He first launched his business empire in the mid-1970s, and it has grown substantially over the years. Armani and Galeotti became business partners, founding Giorgio Armani S.p.A. in July 1975. The company’s first collection a men’s clothing line was debuted that year. Armani launched a women’s collection in the year 1976. His clothes were worn by actor Richard Gere in the film American Gigolo (1980), which brought more recognition and fame for Armani ,his clients included top Hollywood stars like Michelle Pfeiffer, Jodie Foster and John Travolta .Armani expanded his operations, opening his first restaurant in 1989. By the end of the 1990’s, Armani had over 2,000 stores worldwide .In 2005, Armani debuted his first haute couture line. The Armani brand products now include makeup, housewares, books and hotels.
9. Dolce and Gabbana “D&G”
Dolce & Gabbana is an famous Italian luxury fashion house established in the year 1985 by Domencio Dolce and Stefano Gabbana. Their elegant style of dressing,has made them really popular in Hollywood. D & G is the luxury brand that is distinguished by its stylistic originality combined with the superior sartorial content of its creations. It is a brand whose essence lies in its contrasting features. Named after two brilliant designers have created the best, clothes .Their products include Clothing, footwear, handbags, sunglasses, watches, jewellery, perfumery and cosmetics.
The French luxury goods company, Dior, was founded in 1946 by the renowned designer Christian Dior. Today the company is a forefront in haute-couture.Legendary fashion designer Christian Dior was born in France in 1905.Dior began to make ends meet by selling his fashion sketches, and was hired as a design assistant by Paris couturier Robert Piguet. Post France’s surrender to Germany in 1940, Dior returned to Paris, where he was hired by couturier Lucien Lelong.Lelong’s design house would consistently dress the women’s of both Nazis and French collaborators. Dior’s products include designs and retails ready-to-wear, leather goods, fashion accessories, footwear,jewellery, timepieces, fragrance, make-up, and skin care products .While the Christian Dior label is for women’s offerings, the company also operates the Dior Homme division for men and the baby Dior label for children’s wear.
Fendi, Chanel creative director Karl Lagerfeld also designs the Fendi ready-to-wear collection, but the brand is better known for accessories,and the way each and every product is crafted in a unique way. Fendi is a synonym of “Haute Fourrure”, preserving the most traditional fur workmanship; the only fashion house having its own fur atelier, Fendi is famous for its capacity to adopt innovative techniques to make fur lighter and modern. Adele Casagrande, founder of the House of Fendi, opened a small fur and leather goods shop in Rome in 1918. In 1925, Adele married Edoardo Fendi, and changed the name of her shop to reflect her own new surname. The Fendis had a long list of loyal private clients. In 1965, when German designer Karl Lagerfeld joined Fendi, he created the inverted the “Zucca” or the “FF” logo, which would eventually become a worldwide status symbol, to flaunt. Lagerfeld and Fendi began to develop new and different ways to use fur, by making it lighter and less cumbersome, softer and much more wearable, by adopting new methods, including in tanning and dyeing . The “baguette” which is named after the French loaf of bread, carried under the arm, clutch, which hit its stride in the late ’90s after being featured on the HBO television series Sex and the City, made a comeback in 2009 with a “paint your own” coated canvas style that includes 10 Pantone markers for embellishment. Fendi’s main products include Fur, Leather, RTW and luxury goods.
Burberry was founded by Thomas Burberry in 1856 in Basingstoke, Hampshire, the store was developed for selling a quality range of outerwear. In 1891 Burberry opened his first store in Burberry’s commercial success is a testament to the skill of its designer and its marketing. There are now several sub brands including Burberry London, Burberry Brit and Burberry Prorsum. Headquartered at London Burberry’s products include Clothing, accessories, perfumes and cosmetics. Burberry’s main focus is for elite youth, and brand Burberry is considered to be a trendsetter. The luxury goods company operates more than 500 stores in over 50 countries worldwide. The famous Burberry coat made of peacock feathers sells for approximately $35,000.This year Burberry’s brand value increased by an impressive 42% ,the U.K. luxury goods company has a brand value of $4.34 billion, as reported by Forbes.
No list is complete without mention of this brand; this brand is an entity in itself. This brand also takes its name from famous fashion designer Coco Chanel. Fashion designer Coco Chanel, was born on, 1883, in Saumur, France. In the 1920s, she launched her first perfume and introduced the Chanel suit and the little black dress. Brand Chanel follows the famous quote by Chanel herself that ,“luxury must be comfortable, otherwise it is not a luxury.” Chanel Opened her first shop in Paris’s around 1910, by selling hats, later added stores at Deauville and Biarritz and then began making clothes. In the 1920s, Chanel launched her first perfume, Chanel No. 5, which was the first to feature a designer’s name. In 1925, she stormed the fashion world by introducing the legendary Chanel suit with collarless jacket and well-fitted skirt. After her death in 1971, designer Karl Lagerfeld took the reins at her company to continue the Chanel legacy. Today her company continues to bring luxury with joy .Headquartered in Paris the products sold by brand CHANEL are, Haute couture, ready-to-wear, perfume,jewellery, accessories. CHANEL also sells its products by, their flagship store named CHANEL.CHANEL redefined and refined the meaning of luxury by saying once “Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity”. Chanel has a brand value of worth $7 billion.
Prada, is a fashion powerhouse that specializes in luxury goods for men and women, headed by Miuccia Prada an Italian fashion designer. Miuccia Prada was born Maria Bianchi Prada in Milan, Italy and was granddaughter of Mario Prada, who has started the Prada fashion line in 1913 by manufacturing well-crafted, high-end suitcases, handbags and steamer trunks for the Milanese elite people. Prada entered her family’s business and with the help of her husband, Patrizio Bertelli, Prada began refreshing the company’s merchandise with self-made designs. In 1989, Prada, introduced a line of ready-to-wear and affordable women’s clothes that she called “uniforms for the slightly disenfranchised.” In 2012, an exhibition of Prada’s work was showcased, along with that of the late fashion pioneer Elsa Schiaparelli, at New York’s Metropolitan Museum of Art. Brand Prada continues to surprise, youngsters with their imaginations and innovations. In 2007 it collaborated with LG Electronics to launch Prada series of Mobile phones, which was a hit among the masses. Prada products include ready-to-wear leather and fashion accessories, shoes, luggage, perfumes, watches and other fashion accessories. Prada has a brand value of worth $9.4 billion
This brand is again, the forerunner in a fashion house. Fashion designer Guccio Gucci founded the Gucci firm in Florence, Italy in 1920. He opened the first Gucci shop in 1921,selling high end quality leather goods and fine craftsmanship. Not only that Gucci stores are into philanthropy also, worldwide donates a percentage of the sales for special collections made specifically for UNICEF to go to the United Nations Children’s Fund, supporting education, healthcare, protection and clean water programs for orphans and children. Headquartered at Florence, Italy GUCCI’s Products include Clothing, watches, jewellery, shoes, leather goods and other fashion accessories. GUCCI has a brand value of $7 billion.
Established in the year 1837 by Thierry Hermes, this 176 year old brand is a player in ready-to-wear fashion. It is believed that each and every produce at Hermes is fabricated from start till the end by one artisan only to make sure their final offering is impeccable. One of the Hermès signature orange bags can be bought for approximately $4,420,In 2011, Hermès set a world record, when one of their famous bags, the Hermès Birkin Bag, was sold at an auction for a price of $203,150 and became the most expensive purse to be sold at an auction till this date. Hermès products include leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear. Its special logo, since the 1950s, is of a Duc carriage with horse.It is headquartered in headquartered at Paris, France.
1. LOUIS VUITTON
Louis Vuitton is a synonym to fashion no brand has been able to replicate its fame and success. Celebrities like Michael Phelps, Angelina Jolie ,Sarah Jessica Parker ,Kim Kardashian ,Lady Gaga are some of the people whose favourite brand is LOUIS VUITTON. Louis Vuitton was the idea of Louis Vuitton Malletie, a French entrepreneur and designer, the story goes on like how a simple idea became big is, when Napoleon became the Emperor of the French in 1852, his wife, Napoleon’s wife, the Empress of France, Eugenie de Montijo, a Spanish countess hired Louis Vuitton as her personal box-maker and packer, and was moved by his elegant style of packing the clothes. This opportunity was a breakthrough into the world of affluent, for Vuitton. Then, in 1872, Vuitton introduced a new trunk design featuring a beige canvas and red stripes. The luxurious, new design was acclaimed by elites and critics of Paris and marked the beginning of the Louis Vuitton label’s as a world-renowned luxury leather and lifestyle brand as it is today. Recently artistic director, Marc Jacobs, has introduced ready-to-wear clothing, accessories and artist collaborations to a company that had been best known for its leather bags and suitcases. Louis Vuitton is operational in many countries and its brand store named Louis Vuitton is having more than 200 outlets all across the world. The label’s products, range from luxury trunks and leather goods to ready-to-wear, shoes, watches,jewellery, accessories, sunglasses, and books.It sells its product through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website. But remember Louis Vuitton is strictly for the rich and famed. Louis Vuitton has a brand value worth $28 billion